New MicroSoft Ad Campaign Bitch Slaps Apple

New MicroSoft Ad Campaign Bitch Slaps Apple

by Amelia G : September 22nd, 2008

Back when I worked in other people’s offices, I used to refer to myself as technologically bisexual. I was equally comfortable on a MAC or a PC. I mean, most of my work was in Photoshop, PowerPoint, and PageMaker, with the occasional call for MicroSoft Word, Quark, or Illustrator. Once in the blue moon, I’d need to use some more esoteric software, but it was generally something available on both MAC and PC. And once I was inside the software, it was fundamentally the same thing on either platform. I could handle the amazingly wrenching switch from dealing with a doohickey key to a control key.

When I bought my own machinery, over the years, Blue Blood has been almost entirely PC. There has been the occasional person who already had a MAC that I bought MAC stuff for, such as a MAC cam or something like that, but, for the most part, Blue Blood has been entirely a PC-based company. I was not prejudiced against MACs. Certainly not at the beginning. I thought the machines were fundamentally the same, except a MAC had a nicer case, and a PC was more bang for the buck. This is not to say that a PC was in any way a technologically better machine. It wasn’t. It just cost a little more money to get the same thing in MAC format. Plus I could buy PC parts and really save by building my own power workstations.

But then Apple came out with their series of Think Different advertisements which made my teeth itch. First they bought all that footage of really cool dead people, like Apple had a fucking endorsement from Einstein or something. Then Apple pitched a fit when The Church of Satan web site, made by actual living person Peter Gilmore . . .

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