Madonna Viral Marketing
by Amelia G : May 13th, 2008
So, I think Madonna is pretty awesome in general, but I’m vaguely baffled by her message to YouTube video. In it, she is supposedly vacuuming the set for her 4 Minutes video because apparently other people didn’t take care of it. Then she tells the world of YouTube good job on making tons of videos for her 4 Minutes single. To date, her thanks for making essentially fanfic versions of 4 Minutes video has received 3,175,135 views on YouTube.
The actual official Warner Bros video for Madonna’s 4 Minutes has only received 846,562 views. It opens with a little rap from Timbaland and most of the song is a duet and coordinated dance moves from Madonna and Justin Timberlake. Madonna and Justin Timberlake take off some of each other’s clothes during their choreography and, unlike Janet Jackson, I guarantee Madonna won’t apologize or pretend that her clothing flying off is a wardrobe malfunction.
A search on YouTube for +”4 minutes” +madonna yields 2,860 results, including both the fanfic (or whatever YouTube people call this sort of thing) vids and multiple copies of the official video and various video responses to the go ahead and make videos based on the video video. This sort of viral marketing is all very meta. Will encouraging people to do more of what they were going to do anyway work to Madonna’s benefit? Will it sell more of her music, raise her stock for endorsements, or otherwise make bank?
I don’t know the answer and I’m really interested in hearing what other people think about how this will work as a marketing effort. Do you enjoy fanfic videos? Regardless, you should watch the real official video because it’s fun candy and Madonna and Justin Timberlake dancing is way hotter than most porn.
And, to the desperate, sell-out assholes who will say that Madonna’s boots in the video mean fetish is crossing over to mainstream . . .
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