Viral Marketing Killed the Rock and Roll Star

Viral Marketing Killed the Rock and Roll Star

by Amelia G : February 23rd, 2008

Gene Simmons Sex TapeI handed Gene Simmons his laundry once. This was more than ten years ago, so my memory is a bit murky, but, as I recall, I may have both handed him his clean laundry and picked up his dirty laundry to run back to the stadium. It was one of my last gigs as a stagehand. I was a runner. A runner is someone who will work for stagehand wages but has a working and ideally presentable car. At the time, I had already mostly transitioned into doing contract design work, corporate presentations and that sort of thing which paid better. My car actually was not terribly presentable, but some of the staff for the KISS tour recalled a nicer-looking (but less reliable) car I had owned at the time of an earlier gig and they liked me. I took the job because they had specifically requested if “the girl with the kinky zines” was still available. Plus working at a rock stadium was generally pretty sociable and fun, especially at a job which, unlike many I’d done there, was unlikely to cause injury.

I was never a member of the KISS Army or anything and my parents felt the KISS logo was unacceptable Nazi regalia and boys who wanted me to like KISS (and them) had always played me “Beth”. I guess guys always think the chick will like the power ballad better than the rocker, but it always struck me as really ill-conceived to try to seduce a girl with a song about blowing off your girlfriend. (Talk about “Lick My Love Pump” being in the saddest key!) I did think KISS had some fairly listenable music, but I was not crazy familiar with them either.

So, when my runner

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